Established in 2004 as a print magazine, The Hub has evolved into a community of brand-experience leaders across all product and service categories who are dedicated to the principle that brands are promises kept. Through white papers, research and discussion in pages of The Hub Magazine, presentations at the annual Hub Live symposium, think tanks, benchmark studies, share groups, an awards program and more, The Hub is the center of excellence in the brand experience.
Putting a man on the moon isn’t just about rocket science, says NASA chief knowledge officer Ed Hoffman.
A Hub Interview by Tim Manners
Keeping the brand promise starts with working together.
A Hub Discussion
Would Groucho Marx have joined your brand's club?
A Hub Opinion Poll
Hub Latest Issues
Hub Brain Trust
Top of the Shop
A conversation about shopper marketing's future.
Procter & Gamble
A trip to the future of retail and shopping.
Monique de Maio
On Demand CMO
How to avoid three unspeakable verbal identities.
A business of ideas must give everyone a voice at the table.
Keep It Real
Authenticity is the difference between marketing and real life.
The biggest insights can be heard in small data.
Social by Design
Social knowledge transports brands from conversation to conversion.
Big Stories are bigger than Big Data.
Poetry & Science
Data mavens must find heart and soul within the noise of numbers.
CBS Altitude Group
Age of Awe
Awe hangs out at the intersection of extreme pleasure and mild fear.
The Nutella Effect
How a jar of hazelnut spread revealed a lifesaving insight.
Founder & CEO
Return on Referrals
Advocates and buyers are two very different kinds of consumers.