Established in 2004 as a print magazine, The Hub has evolved into a community of brand-experience leaders across all product and service categories who are dedicated to the principle that brands are promises kept. Through white papers, research and discussion in pages of The Hub Magazine, presentations at the annual Hub Live symposium, think tanks, benchmark studies, share groups, an awards program and more, The Hub is the center of excellence in the brand experience.
Lawson Whiting of Brown-Forman likes his brands straight up, with authenticity.
A Hub Interview by Tim Manners
You don’t know what you don’t know about millennials.
A Hub Discussion
Is McDonald’s still your kind of place?
A Hub Opinion Poll
Hub Latest Issues
Hub Brain Trust
The Nutella Effect
How a jar of hazelnut spread revealed a lifesaving insight.
Founder & CEO
The Match Game
Brand messages must be a match for the newly wired brain.
Age of Awe
Awe hangs out at the intersection of extreme pleasure and mild fear.
Chain Stores must transition from online liability to digital asset.
Matter of Moments
Each and every brand moment is an insight into the brand experience.
Return on Referrals
Advocates and buyers are two very different kinds of consumers.
What do insights mean in a world shaped by operating systems and apps?
The Royale Touch
The most powerful retailers and brands think globally but act locally.
CBS Altitude Group
Use shopper insight to change the brand narrative at retail.
Louder Than Words
Measures of brand strength are best based on sales results.
Accountability in the brand experience
is everyone’s responsibility.
Building a new brand experience for teens and tweens.