Tim Manners
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Brooks vs. Banana

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It's not every day I buy a nice, new shirt, but it was the only way I could get out of buying a new pair of shoes. It was just one of those little negotiations that makes my life so interesting and really requires no explanation to anyone who knows how I dress. So, I headed down to Main Street with my fashion advisor, who doubles as my daughter. Our first stop was Banana Republic, which oddly enough is my favorite place to buy socks. I figured buying a shirt there ought to be a snap. We head straight for the back of the store, which is where they hide the stuff for men.

Sure enough, there's a wall full of men's shirts. Jackpot. Oh, and a table of them right in front of us, too. As we're standing there, trying to make sense of it all, a young fellow with a hand cart, tilted, with some boxes on it, stops and asks if we need any help. Uh, yeah. I'm looking for a shirt. He appears to be stumped, so I help him out. These are your shirts, right? He nods, informs me that there are more shirts up front, and moves on. Well, these shirts were $79 each and didn't look like anything special.

So, we head up the street to Brooks Brothers, even though the place kind of scares me. We find the shirts (also $79) and are immediately approached by a fancy salesman, which was what I was afraid of. He asks -- what size? -- and I hesitate. He says, "I'll measure you." He does, we find a nice, pin-striped shirt, which he promises never has to be ironed. We'll see. Anyway, he's ringing me up, and asks if I wear suits at work. Um, no. He smiles, tells me his name is Daniel and hands me his card. And I'm thinking, two $79 shirts, one that comes with some help, a promise and a smile. What is Banana Republic thinking? Your thoughts?

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I'm only human, it's easy for your friends, they give advice. They tell you to let it go.. It's easier said then done.

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It's not the GM's, or the Coach's fault for drafting a player who turns out to be a bust, but 9/10 times "except in Elgian Baylors case,

Brooks vs. Banana

Buying a new shirt, buying anything, is a lot like dating: you need to be eased into a comfort zone. I've found that nothing eases me in as much as one or two of the right questions followed up by a personal attention to my needs.

In fact, my tailor (at Men's Warehouse of all places) doesn't even ask my size, he just asks to measure me and then lays out options and makes recommendations.

I think the key is that he never hits me where it hurts: size consciousness, then he asks me about occasions for wearing what I need, and never goes to far into up-selling.

He's made more sales off of me this way...no generic store with just bodies roaming the floor can do that for me.

Banana Republic

Banana Republic is so "generic" these days that I don't even realize that I am walking past their store. Funny you should mention them, I just did a presentation about developing an authentic story at retail where I compared Banana Republic's latest ads to the original "story." (Fun sketch of adventurers hiking vs. a photo of a guy in a trench coat running to work. Which one of these is memorable?) For those old enough to remember the original stores, I never went by without going in and often buying something - the interiors, windows and merchandise told a cohesive and compelling and unique story.

Now everything - image, interior, merchandise is BLAH and from what you say - no service either. What is left? Corporations work way too hard at being "me too's."

my new belt

Ha, yeah, enjoyed your shirt buying write-up! Connie wanted me to get shoes, too. She knew a suit was never gonna happen... I ended up agreeing to a belt. :)

Brooks Brothers

Dear Tim,

Now you know the reason why Brooks Brothers is the oldest surviving men's clothier in the United States... (Since 1818!)

Brooks Bros

All of my dress shirts come from BB. Not only are they no-iron (one of the greastest things ever), they come in a slim-fit cut (I exercise), and when I order new ones, all I have to give is my measurements and I get a shirt that fits me perfectly. The only thing I wish for is some more contemporary colors (like black).

Your First Mistake: Going to the Mall

I avoid malls like the plague. Every store has an enormous amount of overhead that they lovingly pass along to you.

I swore off malls about ten years ago. I went to The Gap where I saw a pair of women's jeans for $60. The exact same pair in the men's section were only $35. I also swore off The Gap.

Online shopping is the only way to go! You can try on a pair of shoes or a shirt at home - with your complete wardrobe at your fingertips. Does this shirt go with my favorite pair of pants? Let me go get them from my closet and find out. Savvy companies like Zappo's have a free-shipping-both-ways policy.

Actually ...

... this was Main Street, not the Mall. Sadly, there's no difference anymore. Zappos is great, I agree.

Stylin

You would have done a lot better at Costco - price wise, label wise, and I suspect style wise. And as long as you had your fashionista with you, you would have benefited from the absence of a "sales assistant" with a business card.

Depends on the store...

We've been shopping at the Eaton Centre (Toronto, ON) Banana Republic for years. I've always had excellent service.

We've recently visited a friend in San Francisco who told us Starbucks was experiencing quality control issues. The service we got at his neighborhood store was horrendous but in Toronto we've always gotten excellent service.

Maybe this is not a brand issue but a regional one?

Brooks vs Banana

It's simple--they are not thinking.

all about the brand

It's the essense of each of the brands. Banana is of the abercrombie/gap/old navy cloth where the target demo would actually be freaked out by getting helped. Brooks is cool old school where people go and expect this type of stellar service. Hopefully, it can only leak over. I have always been impressed by Brooks

Brooks vs Banana

Wait, Tim. You paid retail?

Brooks vs. Banana

My husband had a similar experience in Paul Stuart, another upscale store. He only bought a sale tie and the salesman gave him his card and, I think called a few days later to tell him about other sale items. I had a similar experience in Tiffany. I bought a $100 silver necklace as a gift and the salesman treated me like I was his most important customer and also gave me his card. Times are tough but guess where we will be shopping again!

Brooks vs. Banana

Banana Republic is thinking, but they know their target customer isn't.

Banana Repulsive

I shopped at Banana Republic in Westport ONCE. I had a gift certificate. From the second I entered the store, I felt completely out of place. It was like everything there was telling me to "GET OUT - WE DON'T WANT YOU HERE". I found a shirt as fast as possible, and when it didn't quite finish off the gift card, I asked the sullen clerk if they had anything for $25 or so. He gestured to a rack of "less desirable" shirts. I grabbed the first one that looked like it would fit and got out of there
as fast as I could. I now know what it feels like to be claustrophobic.

When I reached the sidewalk, I started breathing again.

The bargain shirt for which they harbored so much disdain, is among my favorites. The expensive one, I almost never wear.

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