In Praise of Relevance

“Tim Manners has uniquely captured proven marketing strategies as told by hundreds of the world's most successful, forward-thinking and insightful marketing leaders. Newly appointed brand managers and seasoned CMOs alike will benefit from the wisdom of this book.” -- Jim Garrity, former EVP and Chief Marketing Officer, Wachovia

"Tim Manners puts it all in tight perspective in Relevance with a fascinating series of marketing success stories." -- Roger McGuinn, Founder, The Byrds

“Tim Manners has done what so few business writers manage to do, get inside the heads of the practitioners, the people who "make" marketing, and capture their real stories. He writes delightfully about real problems with real solutions. I read it once for fun. Then, I read it again, for real.” -- John Gilbert, Chief Marketing Officer, The TJX Companies, Inc.

"The time flew by and Relevance read like a whodunnit thriller.  It is smart, provocative and yes, RELEVANT!  Tim Manners certainly captured the Cirque essence and I’m sure his other subjects feel the same way. -- Mario D'Amico, Chief Marketing Officer, Cirque du Soleil

"Chock-full of real world examples, Tim Manners delivers a marketing book that is a brilliant reference source for anyone building a brand in today’s marketplace. Relevance is a rare example of combining useful advice with a wealth of insight directly from the marketing mavens of the world’s biggest brands. If you are building, leveraging, or rejuvenating your brand, this book translates the complex science of relevancy into a practical manual of how to do it." -- Dee Mc Laughlin, VP Marketing, Virgin Entertainment Group

“In Relevance, Tim Manners shows us how the best brands connect with their customers in a manner that is relevant to them: not bombard them, not demand their attention, and certainly not trick them! This is an essential guide to competing--and winning--in a world where choice and control are in the consumer's hands.” -- Ruby Anik, Senior Vice President and Director of Brand Marketing, JCPenney Company

"A fantastic and fresh tour of relevance across the brand landscape with thought-provoking examples.  Tim Manners makes a compelling case for relevance as the 20% that makes the 80% difference in great brands to ignite growth in a fast changing marketplace" -- Donna J. Sturgess, Global Head of Innovation, GlaxoSmithKline

"Tim Manners has addressed the key to what creates marketing effectiveness – or failure – in this much-needed quick-read for the advertising industry as it faces its own greatest test of relevancy in years.”  -- Stephen M. Berkov, Executive Director, Client Strategy, Edmunds.com

“In a world where culture is mostly lived through its inauthenticity should we not expect that most brands are weaned by lack of relevance? Tim Manners does a masterful job of helping marketers identify irrelevance and recreate and reclaim truth in their brands.” -- Watts Wacker, futurist and CEO, FirstMatter

“Relevance is a field-manual to the future of marketing. Loaded with rich ideas, insights, and case studies. Tim Manners reveals what it takes to win in an increasingly chaotic marketplace. This is a must-read for everyone who expects to hold on to their marketing jobs over the coming decade.” -- Dori Molitor, CEO, WomanWise