Saab Story

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Bruno Klein said in his interveiw that was assuming that the contract would be finalized soon. We have to be patient for those decisions now have to make Saab stronger than ever and that takes its time.

tim, i was reading the article on your dad, could not locate page 218 continuation.

could you upload? or tell me where to find the archive article?

cynthia and jinjer too (jinjer is my little pug dog)
ps i like your cool news articles, read them religiously =;]

I'm on SAAB #3 - the last one from SAAB of Westport as well.

Its still my car but it isn't the same.

Its a little like Budweiser. Gradually over the years, the brewmasters have taken out a bit of flavor (the bitterness units) out of Bud. Each year, little by little. There's not a big difference from one year to the next. But stand back and compare over and 10-15 years and wow - look at it now!

GM did that to SAAB. First the kirky headrests. Then the fastback shape. Then the need to park the stick shift in reverse. The only thing they've left is the ignition between the seats.

Can't wait to see what Koenigsegg does for my brand.

Hubba Hubba!

Yes, given the new-age flair of your home, before new-age became retro post-modern, I can see where the Saab was right up your proverbial alley. What would you drive now if you could drive any car, made anywhere?

I think that the best thing about this article are the pictures of you and your house. How cool? And it proves that you didn't just inherit your father's taste, but his talents as well.

I don't know why exactly, but this story made my day. Oh, and if Saab has any sense at all, they will want to talk to you about their plans for "recapturing . . . ."

It seems that that there is rarely any auto mfgr. that doesn't screw up its "new looks and improvements". As a satisfied Subaru owner, I recently purchased my fourth Forester. A "newly designed" model. Improvements? Hardly. The embedded in the window antenna has been replaced by an antenna sticking up from the roof. Guess what? Radio reception is no better. Cargo nets have been removed from the rear storage area, making it less functional. Yes, more air bags have been added, the frame is even sturdier, but the gas mileage has dropped from 28 to 23. While it still is a great handling machine in snow and ice and a most comfortable car to ride in and drive, it seems that the designers are ignoring what's worked well before and are going for change is good - even when it might not be.

Tim,
1st things 1st...how lucky of you to grow up in such a cool house!

I agree...GM did suck the all Saab out of the Saab. They made it so generic and took away all those cool features that made the Saab a Saab. They just don't get it. No wonder they've bankrupted themselves.

My daughter's 1st car was an old Saab with almost 200K miles on it. She put about 14K on it and then had to sell it to go off to college. With about 215K miles on it we still had about 30 calls to buy it! I always felt she was safe in that car....when you shut the door it closed with a heavy thud, not like the tin light weight doors of other cars. Maybe the new owners will revive it.

The Saab story is a caricature of what can go worng in mergers and acquisition. The latest Saab designs would make any design expert cringe! They are so not Saab!!!
If the acquiring company is not able to keep, cherish and grow the acquired one's unique strengths but sees it more as a scaling opportunity ( putting more of the same - parts and systems - into different brands and hope that advertising will keep the differentiation alive).
Once the CFO has left the room and shown hpow the numbers match, it is time the CMO gets back to the table and compares the immaterial essence and vision for the brands...the goodwill as it shows on the balance sheets. But is it still happening? Marketing with a vision in lieu of a yearly plan? Am I just a dreamer stuck in the 50s?

Tim,

A bit harsh for my taste, Yes Saab's design team have strayed a bit but the basic design cues are still there. There is still a link to the original Swedish lineage and, we must give props to the fact that newer models are much more reliable than my old 900...

Do I miss the hatchback's cavernous cargo capacity? Yes but, look at the world around us. Mercedes are beginning to look like Fords (or is it the other way around), The definitive box on wheels ("Buy Volvos. They're boxy but they're good.") has somehow morphed into a sleek and sporty distant cousin.

Let's agree to disagree and say that the heart is still there, perhaps Saab just went through that awkward 70's adolescent stage where they preferred rayon shirts!

I actually have problems with rentals and friends' cars, I can never seem to find the ignition.

I'm still a fanatic, and will only looking for a new soul-mate if they ever move the key from its fighter jet position in the middle console.

Lower flaps, Check fuel gauges, Verify Fuel position on, Clear, ignition...

Ken

As a Saab owner for over 25 years, I share your dismay at how GM killed a wonderful, quirky brand. In Vermont and other driving challenged states, it presents great concerns because sooner or later we need to buy a new car. Does this mean I have to buy a Subaru?
Thanks for a fun article, albeit a sad state of affairs for what once a great car and fun brand.

My husband and I have owned three Saabs, when the last one died after years of use, we decided to not buy another one because of the weak resale value in our area (Asheville, NC). And when GM bought it we watched the value plunge even more through mis-management. We were very disapppointed.

I can say without a doubt it was one of the finest cars we have ever driven. The quality was excellent. It was quirky and unique unlike a other cookie cutter models that are a dime a dozen.

We were very excited when the news came that Saab's ownership was going back to Sweden. We would love to buy another one and will wait and see what happens.

It was nice to read your opinion which mirrored ours.

My best,
Renee Garcia

As a long time admirer beginning as a child and eventual proud owner as an adult, I would love nothing more than to see Koenigsegg put that quirky je ne sais quois back into the brand. I bought my 1st Saab nine years ago, like you, and still own it. It's time to replace it and I'm at a serious loss -- not a car out there that does the same trick for me. C'est la vie. Wait, that's two French cliches in one paragraph -- perhaps a Citroen?

Hey Tim, You serious sauna devotee, It always takes me a while to figure out what I'm looking at, the photo with the cello in it. Also, I note the family Ford is in the garage...It was fun to revisit the old days.
:)Jon

GM gutted the SAAB brand.

I could never understand why GM bought SAAB in the first place. Why buy a legendary car company just to paste it's logo on Subarus and GMC trucks and call them SAABS - what was the point?

Best of luck to Mr. Koenigsegg in reviving a once great name plate.

Hey Tim,

I read your 'Saab story' with interest this morning. When I was about 14 (19 years ago), I was first introduced to Saab by the group of cyclists that I was riding with. It seemed that the vehicle of choice for older racers with a driver's license was a Saab 900 or an old Mercedes diesel wagon with 300,000 miles on it.

I actually have never owned a Saab, but I have to say, it was the first car that I ever 'lusted after' and it always struck me as a sophisticated yet uncomplicated machine that was not too far over to the top but was a few notches above the average American car.

I'm hopeful that Koenigsegg will reinvigorate the brand, bring back the quality (for what that's worth), the personality and the appeal. I feel that part of Saab's attractiveness was it's original 'independence'. If they can reclaim that under a smaller and less monolithic owner, then we're all in for a treat!

A Saab 5 speed, 900 turbo was the first brand new car I purchased, straight off of the showroom floor. My experience was very similar in it was a very different sales experience, well before Saturn was even thought of. I still remember the feeling of community when we fellow Saab drivers flashed high-beams while passing in opposite directions.

I loved it, but crashed it a few too many times (it really was a safe car!), sold it, and haven't returned since. I've always wanted to return, but was never really pulled back in.

Hopefully their will be a reason in the not to distant future to return.

Over the years i have owned five Saab automobiles. I thought they were terrific cars in just about every way.
I liked the fact that they were of high quality, fun to drive, excellent in snow, but not too flashy.
I hope they get back these qualities. I have driven BMW's for the past several years now, but i am hoping the Swedish company that purchased them will redefine the automobile to incorporate past ideas that made them desirable to so many people.
If so, i'll be back.
I agree, LOOSE ALL THAT CHROME!